LearnSaaS

Case Study: Popl (Niche: B2B SaaS)

$250k MRR in 4 Months: How Popl Scaled from Zero Using Paid Traffic

Popl scaled to $250k MRR by month 4 using our viral paid traffic system — achieving 3.5× LTV/CAC and 30-day cash payback.

Now scaling past $1M+ MRR. Consistent 20% MoM growth.

Jason Alvarez-Cohen (CEO, left) and Nick Eischens (right)

Popl scaled to $250k MRR by month 4 using our viral paid traffic system — achieving 3.5× LTV/CAC and 30-day cash payback.

Now scaling past $1M+ MRR. Consistent 20% MoM growth.

Jason Alvarez-Cohen (CEO, left) and Nick Eischens (right)

Popl scaled to $250k MRR by month 4 using our viral paid traffic system — achieving 3.5× LTV/CAC and 30-day cash payback.

Now scaling past $1M+ MRR. Consistent 20% MoM growth.

Jason Alvarez-Cohen (CEO, left) and Nick Eischens (right)

Case Study: HealthyCell (Niche: Biotech)

HealthyCell: $1.1M → $3.1M ARR in 12 Months with Paid Ads

We helped Douglas Giampapa from HealthyCell scale from $1.1M to $3.1M ARR in 12 months using our proven paid traffic engine.

Case Study: Nureply (Niche: B2B SaaS)

$0 → Exit (Raised at $2M valuation) [12 months]

We scaled Nureply from 0 to their first 1000 users in just 3 months. 12 months later, they raised at a $2M valuation and Onur Genes (CEO) went on to exit.

Case Study: Clipio (Niche: B2B SaaS)

$0 → Exit in 7 months (Multi-6 Figures)

We bootstrapped our own B2B SaaS, Clipio.com, and took it from $0 to multi 6 figure exit in just 7 months.

Case Study: KeySearch (Niche: B2B SaaS)

0 → 146 Trials (Card entered) in 36 days

We scaled KeySearch SEO Software to 146 paid trials from cold traffic in just 36 days, unlocking predictable growth and customer acquisition at scale.

Case Study: B2B SaaS Company

$15.5k Spend → $530k Pipeline in 90 Days (CPA Cut by 48%)

We helped a B2B software company add $530,000 in qualified pipeline in just 90 days, while cutting CPA by 48% and scaling spend to $15.5k. 86 high-quality leads at $180 each, all from cold traffic.

Case Study: B2B SaaS

0 → 86 Demos Booked in 14 Days (Cold Traffic)

In just 14 days, we generated 86 qualified booked demos for a B2B SaaS company - driving consistent pipeline from cold traffic and proving a repeatable conversion system.

Founder & CEO

Matthew Lesiuk

Experience:

6+ years helping 7- & 8-figure founders scale with Google & Meta ads
$10M+ in client revenue generated
Helped Popl scale to $300k/month (now at $1M+ MRR)
Clients include YC-backed startups and Shark Tank-funded brands

Founder of multiple SaaS companies:

Nureply.com – Scaled from $0 to $2M valuation (acquired by DuoCircle)
Clipio.com – Acquired by GrowthNGN
Hiry.com, FriendFlow.io, RedFlow.io, Clonely.com

Venture Studio:

Portfolio of SaaS companies scaling to 8 figures
Team includes top-tier product designers & ex-Meta engineers

Focus:

The only team dedicated to helping SaaS founders scale predictably with paid ads.

Agencies/Freelancers

Agencies/

Freelancers

Agencies/

Freelancers

V/S

The Old Way

Leaky, low-converting funnels

Generic ads that flop

Bloated, unprofitable campaigns

Unclear payback, poor ROI

Slow, unpredictable growth

The LearnSaaS Way

Cold traffic funnels that convert

Ads engineered to go viral

Profitable Meta & Google campaigns

Minimum 3× ROI on LTV:CAC

$1M–$3M ARR in 12 months

Here's What You Get

Everything You Need to Add An Extra $1M–$3M ARR To Your SaaS

We build and install your full acquisition system — so you can scale faster, close more customers, and unlock predictable SaaS growth.

More Leads from Day One

Turn cold traffic into daily free trials and demos.

More Leads from Day One

Turn cold traffic into daily free trials and demos.

More Leads from Day One

Turn cold traffic into daily free trials and demos.

Ads That Capture and Convert

Drive more clicks, more signups, and lower your CAC.

Ads That Capture and Convert

Drive more clicks, more signups, and lower your CAC.

Ads That Capture and Convert

Drive more clicks, more signups, and lower your CAC.

A Sales Pipeline That Fills Itself

Get a steady stream of trial signups and paying customers.

A Sales Pipeline That Fills Itself

Get a steady stream of trial signups and paying customers.

A Sales Pipeline That Fills Itself

Get a steady stream of trial signups and paying customers.

Your Growth System, Live in 60 Days

Go from zero to acquisition engine in weeks, not months.

Your Growth System, Live in 60 Days

Go from zero to acquisition engine in weeks, not months.

Your Growth System, Live in 60 Days

Go from zero to acquisition engine in weeks, not months.

Predictable Revenue Growth

Add $1M–$3M in ARR with compounding growth.

Predictable Revenue Growth

Add $1M–$3M in ARR with compounding growth.

Predictable Revenue Growth

Add $1M–$3M in ARR with compounding growth.

Profit on Every Dollar Spent

Hit a minimum 3× ROI on LTV:CAC for sustainable scaling.

Profit on Every Dollar Spent

Hit a minimum 3× ROI on LTV:CAC for sustainable scaling.

Profit on Every Dollar Spent

Hit a minimum 3× ROI on LTV:CAC for sustainable scaling.

How It Works

The 3-Step System Behind $1M–$3M SaaS Growth

Scale your SaaS with a proven acquisition system that delivers 3× LTV/CAC and 90-day payback. (Click the image below to access the modelling tool.)

Turn Traffic Into Trials & Demos

Pages built to convert 5%+ of cold traffic into trials and demos.

Phase 1

Turn Traffic Into Trials & Demos

Pages built to convert 5%+ of cold traffic into trials and demos.

Phase 1

Turn Traffic Into Trials & Demos

Pages built to convert 5%+ of cold traffic into trials and demos.

Phase 1

Ads That Capture & Convert

Ads engineered for shares, engagement, and lower CPMs.

Phase 2

Ads That Capture & Convert

Ads engineered for shares, engagement, and lower CPMs.

Phase 2

Ads That Capture & Convert

Ads engineered for shares, engagement, and lower CPMs.

Phase 2

Scale With Profitable Paid Traffic

Cut CAC by 20%+ with advanced tracking and clean, scalable ad account structure.

Phase 3

Scale With Profitable Paid Traffic

Cut CAC by 20%+ with advanced tracking and clean, scalable ad account structure.

Phase 3

Scale With Profitable Paid Traffic

Cut CAC by 20%+ with advanced tracking and clean, scalable ad account structure.

Phase 3

FAQ

Before You Apply - Read This First

We partner with only a select few SaaS founders each month to maintain quality and results. Here’s what you should know before applying.

How fast will I see results?

What kind of ad budget do I need?

Will this work if we’re early-stage?

How is this different from hiring an agency?

Do you guarantee results?

What happens after the 60-day sprint?

Can my internal team run the system after the sprint?

What if we’ve already tried paid ads before?

What makes your process different?

How fast will I see results?

What kind of ad budget do I need?

Will this work if we’re early-stage?

How is this different from hiring an agency?

Do you guarantee results?

What happens after the 60-day sprint?

Can my internal team run the system after the sprint?

What if we’ve already tried paid ads before?

What makes your process different?

How fast will I see results?

What kind of ad budget do I need?

Will this work if we’re early-stage?

How is this different from hiring an agency?

Do you guarantee results?

What happens after the 60-day sprint?

Can my internal team run the system after the sprint?

What if we’ve already tried paid ads before?

What makes your process different?

What This System Unlocks

What You’ll Unlock with Your Growth Engine

Here’s exactly what founders unlock with the LearnSaaS system.

Predictable Trial & Demo Growth

Consistent flow of trials and demos from cold traffic, every single week.

Predictable Trial & Demo Growth

Consistent flow of trials and demos from cold traffic, every single week.

Predictable Trial & Demo Growth

Consistent flow of trials and demos from cold traffic, every single week.

Lower CAC & Higher Profitability

Cut customer acquisition cost by 20%+ and increase profit with precision tracking and proven funnels.

Lower CAC & Higher Profitability

Cut customer acquisition cost by 20%+ and increase profit with precision tracking and proven funnels.

Lower CAC & Higher Profitability

Cut customer acquisition cost by 20%+ and increase profit with precision tracking and proven funnels.

Scalable $1M–$3M ARR Pipeline

Scale with confidence toward $1M–$3M ARR — no bottlenecks, no guesswork.

Scalable $1M–$3M ARR Pipeline

Scale with confidence toward $1M–$3M ARR — no bottlenecks, no guesswork.

Scalable $1M–$3M ARR Pipeline

Scale with confidence toward $1M–$3M ARR — no bottlenecks, no guesswork.

If you’re ready to unlock these outcomes, let’s build your growth engine together.

Let's Scale!

Let’s Build My Growth System

Let's Scale!

Let's Scale!

Let’s Build My Growth System

Let's Scale!

Let's Scale!

Let’s Build My Growth System

Let's Scale!

We'll help you add $1M–$3M in ARR in the next 6 months or less using paid traffic funnels.

$250k MRR in 4 Months: How Popl Scaled from Zero Using Paid Traffic

HealthyCell: $1.1M → $3.1M ARR in 12 Months with Paid Ads

HealthyCell: $1.1M → $3.1M ARR in 12 Months with Paid Ads

HealthyCell: $1.1M → $3.1M ARR in 12 Months with Paid Ads

Case Study: Nureply (Niche: B2B SaaS)

$0 → Exit (Raised at $2M valuation) [12 months]

$0 → Exit (Raised at $2M valuation) [12 months]

$0 → Exit (Raised at $2M valuation) [12 months]

Case Study: Clipio (Niche: B2B SaaS)

$0 → Exit in 7 months (Multi-6 Figures)

$0 → Exit in 7 months (Multi-6 Figures)

$0 → Exit in 7 months (Multi-6 Figures)

Case Study: KeySearch (Niche: B2B SaaS)

0 → 146 Trials (Card entered) in 36 days

0 → 146 Trials (Card entered) in 36 days

0 → 146 Trials (Card entered) in 36 days

Case Study: B2B SaaS Company

$15.5k Spend → $530k Pipeline in 90 Days (CPA Cut by 48%)

$15.5k Spend → $530k Pipeline in 90 Days (CPA Cut by 48%)

$15.5k Spend → $530k Pipeline in 90 Days (CPA Cut by 48%)

Case Study: B2B SaaS

0 → 86 Demos Booked in 14 Days (Cold Traffic)

0 → 86 Demos Booked in 14 Days (Cold Traffic)

0 → 86 Demos Booked in 14 Days (Cold Traffic)

Founder & CEO

Matthew Lesiuk

Matthew Lesiuk

Matthew Lesiuk

Everything You Need to Add An Extra $1M–$3M ARR To Your SaaS

More Leads from Day One

More Leads from Day One

More Leads from Day One

Ads That Capture and Convert

Ads That Capture and Convert

Ads That Capture and Convert

A Sales Pipeline That Fills Itself

A Sales Pipeline That Fills Itself

A Sales Pipeline That Fills Itself

Your Growth System, Live in 60 Days

Your Growth System, Live in 60 Days

Your Growth System, Live in 60 Days

Predictable Revenue Growth

Predictable Revenue Growth

Predictable Revenue Growth

Profit on Every Dollar Spent

Profit on Every Dollar Spent

Profit on Every Dollar Spent

The 3-Step System Behind $1M–$3M SaaS Growth

Turn Traffic Into Trials & Demos

Turn Traffic Into Trials & Demos

Turn Traffic Into Trials & Demos

Ads That Capture & Convert

Ads That Capture & Convert

Ads That Capture & Convert

Scale With Profitable Paid Traffic

Scale With Profitable Paid Traffic

Scale With Profitable Paid Traffic

Before You Apply - Read This First

How fast will I see results?

What kind of ad budget do I need?

Will this work if we’re early-stage?

How is this different from hiring an agency?

Do you guarantee results?

What happens after the 60-day sprint?

Can my internal team run the system after the sprint?

What if we’ve already tried paid ads before?

What makes your process different?

How fast will I see results?

What kind of ad budget do I need?

Will this work if we’re early-stage?

How is this different from hiring an agency?

Do you guarantee results?

What happens after the 60-day sprint?

Can my internal team run the system after the sprint?

What if we’ve already tried paid ads before?

What makes your process different?

How fast will I see results?

What kind of ad budget do I need?

Will this work if we’re early-stage?